Content Strategy for Publishers and Authors
I was honored to have been invited to be a panelist on the Digital Book World webcast on content...
Measuring Return on Investment in Transmedia
The presentation below explains why free content & experiences make good business senses and how it can...
Transmedia and Augmented Reality
This is a presentation I gave in Silicon Valley to a team exploring Augmented Reality (AR). The goal was...
How the Music Business Can Benefit from Narrative Engagement
This is a presentation made to the Music Business School in London, England that discusses narrative...
Audience Engagement and Content Strategy for Transmedia Storytellers
This document explains: how to identify your audience what engagement means and how to measure it how to...
The Audience Ecosystem: Ensuring the Longevity of Transmedia Experiences
This post continues from an earlier post here. Hence that’s why the figure numbers don’t...
Engaging Your Audience
When creative people get in the zone they generate a ton of ideas for content and experiences that could...
StoryLabs Launched to Create and Educate the Next Generation of Storytellers
tstoryteller.com founder Robert Pratten is among first mentors announced for StoryLabs - the...
Twitter Fiction Tool
We’re pleased to present a small gift to the world of twitter fiction writers from us here at...
Newsletter #3
Ok, this is the first newsletter on the new site but the third since March when we first went public...