A Unified Labeling System for Transmedia Projects
I’d like to develop a unified labeling for transmedia projects. The objective is to allow the...
Getting Started in Transmedia Storytelling
THIS POST HAS BEEN UPDATED to refer to the 2nd edition of the book. This is the second edition of Robert...
How to Improve Engagement with your Webisodes
How to optimize the release schedule of your webisodes using transmedia
What is Pervasive Entertainment?
Pervasive entertainment is entertainment untethered and unencumbered by time, location and reality. For...
What is Transmedia?
Q: Does the “trans” in transmedia stand for transfer or transcend? A: It has to be both...
Content Strategy for Publishers and Authors
I was honored to have been invited to be a panelist on the Digital Book World webcast on content...
Measuring Return on Investment in Transmedia
The presentation below explains why free content & experiences make good business senses and how it can...
Transmedia and Augmented Reality
This is a presentation I gave in Silicon Valley to a team exploring Augmented Reality (AR). The goal was...
How the Music Business Can Benefit from Narrative Engagement
This is a presentation made to the Music Business School in London, England that discusses narrative...
Audience Engagement and Content Strategy for Transmedia Storytellers
This document explains: how to identify your audience what engagement means and how to measure it how to...