Robert Pratten 
I was lucky enough to interview transmedia writer Alexandre Pierrin about his amazing project La Kolok (http://www.la-kolok.com/) which encourages and educates audiences on the issues and opportunities for sustainable living.
The project includes a web video series, a board game and an ARG.
In the attached MP3 Alexandre talks about the project funding, staffing, writing and how he’ll measure the success of the project.
You can find the Facebook page here and Alexandre’s company here.
