robert 
At the European Broadcast Union (EBU) TV Summit in Copenhagen last week, Transmedia Storyteller Ltd founder and CEO, Robert Pratten, presented our vision for future storyworlds:
- PERVASIVE – Available on any device, anywhere and at any time. Blurs real world and fictional world.
- PERSISTENT – Story evolves even if you’re not engaging with it. Aggregate audience activity and real-world environmental factors shape story development in real time.
- PARTICIPATORY – Allows audience to interact with story characters, locations, things and each other.
- PERSONALIZED – Audience members have personalized experience based on past activity and permissions granted to storyworld.
- CONNECTED – The audience journey across touchpoints is intelligently managed to create a seamless, integrated experience.
- INCLUSIVE – The experience accommodates a range of devices and audience engagement styles such that it’s not only users of expensive smart phones and tablets that get all the fun.
- CLOUD-BASED – Network intelligence communicates with peripheral devices to deliver the other six tenets
The full presentation focused on TV’s role in a much broader non-linear entertainment ecosystem with these seven tenets of future storyworlds applying equally well to any entertainment and news business. Needless to say, our vision of social TV is rather more social, participatory, personalized, pervasive, persistent and connected that the currently available check-in apps.
Great work, Robert! Thank you!
thank you!
As always Rob – amazing work. Beautiful to look at, simple and to the point .
Thanks Maya, that’s very kind!
Hi Robert,
Thanks. Unfortunately I missed your talk in Copenhagen, I was only staying at Wednesday. Your seven points are great. But for me, the TV context is quite interesting. I made the first transmedia series in German TV, “Alpha 0.7 – total control” and recently launched the first fictional second screen for a TV series with ZDF (letztespur.zdf.de). My thesis in Copenhagen was, that transmedia will be used for storytelling anyhow but TV has to define its role in this space. All the TV projects have been made for the niche right now – more or less the same niche as without TV. Therefore I think TV has to remember what it is good in: brand building and live TV. That is the reason we are experimenting with the 2nd screen now… So, is it possible to hear the TV context as well;-)
Cheers
Sebastian
Good points Sebastian! I’m going to follow up this post next week actually with how I see TV taking a strong role in the open storyworld.
With regards to live broadcast, TV only has this advantage due to technical issues with competing technologies – broadband, say, – but that’s not an intrinsic strength of the medium. Hence as we have seen in the past with celluloid vs digital, circuit-switched telephony vs voice-over IP and others the current technical ‘barriers’ will be overcome which means TV must find a role that doesn’t depend on technology but instead on human & social factors. imho of course 🙂
You are right. But right now we know that during the broadcast of our TV series, there are 5 million people in front of the TV. And many of them using their laptops, tablet anyway. Therefore we are giving them something to play along with our show. As I said it is an experiment as well like all the transmedia storytelling we are doing anyway. The formula has not been found yet. But TV cannot be sure to be a major player in transmedia by its nature. There are so many possible partners for the modern storyteller anyway… We are at an interesting point for TV – especially for public broadcasters…
Cheers
Sebastian
Hi Robert, Absolutely. Glad to see this restated. It’ll be interesting to watch the evolution of how TV funding models: ad supported vs. state funding, build out for the requisite future agile platform and integration pivot affordances of 1-7. Transmedia creators will be well served to think about emerging ‘format’ and much as the ‘content matrix’ design.