Marketing Alcoholic drinks using Transmedia Storytelling

Experiences are important to us all and the best experiences create relationships that last a life time. By facilitating meaningful experiences brands can build connections to consumers by helping consumers connect to each other.

Many brands using social media only talk about themselves because they place the product at the center of the relationship. Lacking conversation, they bribe consumers with discounts and rewards to have them upload photos or share their thoughts in order to stimulate interaction but there’s no real advocacy, engagement or connection.

By re-centering the relationship around the experience at the heart of the brand message, conversation blossoms because experiences matter and the brand is seen to “walk the talk”. To communicate one’s values, actions speak louder than words.

Many thanks to Michael Andersen for links to cool successess:

Guinness Tipping Point

Dos Equis (there’s a good description here)